In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game- makers need not be the only ones benefiting from game design. Werbach and. Read “For the Win How Game Thinking Can Revolutionize Your Business” by Kevin Werbach with Rakuten Kobo. Take your business to the next level-for the. For the Win by Kevin Werbach, , available at Book Depository with free delivery worldwide.

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For the Win : Kevin Werbach :

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Home Contact Us Help Free delivery worldwide. Description Take your business to the next level–for the win Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year.

The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.

wrrbach In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world’s first course on gamification at the Wharton School.


In their book, they reveal how game thinking–addressing problems like a game designer–can motivate employees and customers and create engaging experiences that can transform your business. For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step krvin for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.

For the Win

In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin! The Best Books of Check out the top books of the year on our page Best Books of Product details Format Paperback pages Dimensions Looking for beautiful books?

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This is a quick but thoughtful look into the pros and cons of gamification, what works and werbch doesn’t, with plenty of insight into what really motivates and engages customers and employees. In the 21st century, business must shift from push to pull to get the best out of their employees and to entice their customers.


rhe This book brilliantly explains how to design and use gamification techniques to that end. I highly recommend this useful and fun to read book.

It’s a game changer. As a work about gamification today, this book is excellent; as a work about gamification tomorrow, it’s staggeringly excellent. Far and away the best book on the subject, with the most examples and the best intellectual grasp of the topics. He is also the founder of the Supernova Group, a technology analysis and consulting firm. He blogs at http: Dan Hunter is an expert in internet law, intellectual property, and the application of games to public policy arenas.

He is also an adjunct associate professor of legal studies at The Wharton School, University of Pennsylvania. Book ratings by Goodreads.

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